Written Language

Since we build our tools around the written word, we have an incredible opportunity to convey our message with precision and impact. Clarity, simplicity, and brevity are essential to ensuring that our message resonates with and reaches the appropriate audience. Every word choice is critical—each must be deliberate, contributing to a message that is both powerful and accessible. We prioritize readability in both our language and design—no amount of design can compensate for poorly crafted language. To support this, we can use tools like SMOG, which estimates the readability of text by determining the grade level needed to understand it based on the frequency of polysyllabic words. By focusing on the craft of language, we can balance style and substance, leading to consistently clear and effective communication that can meet these readability standards.